The Attraction Of Luxury Watches

By Wendy Shoulz

Before the advent of the clock, which later evolved to the luxury watches seen today, devices such as sundials were used to keep time. They were bulky, simple and lost hours in the day which made them unreliable. However, better timekeeping devices were invented with each passing decade. Later innovations that included replacing the straight spring with a spiral balance spring improved the functioning of the instruments which became better as far as keeping time.

With improvements to the bulkier mechanical clocks, smaller and more efficient clocks came into production. These were soon replaced by pocket watches and later wrist watches. At this point, the demand was still purely based on the function of the device, timekeeping.

As populations grew and social stratification begun to take root, one set of individuals sought ways of differentiating themselves with the rest who were believed to be of lower class. They needed to appear to be different in dress and manner as they were different in levels of income.

With an exponential increase in the size of this segment of the population, the demand for these Geffen goods increased. The availability of more money to spend and their need to socially compete led to increase in the consumption of these goods. Watches therefore stopped being just timekeepers and quickly rose to become status symbols. Their exclusivity and rarity quickly became their greatest quality.

The attraction to these objects seem to stem from their minute attention to detail with which they are made, the over the edge elegance and silent sophistication that they come with. Both men and women, casual or dressy appear to be in search of timepieces that offer a subtle yet catchy touch.

Purchasing luxury watches may also provide the promise of not needing to shop anymore. The appeal is that nothing is higher. This stems from the belief that there is nothing left to buy. The best of the best has been acquired. It is the necessity that begins when necessity ends.

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