Tuesday, September 25, 2012
Email marketing has be around as long as the Web. Although some spam filters have been able to remove unwanted messages from going into an individual's inbox, when email marketing is done right, it is helpful for the recipient and the sender. Keep reading for some effective ways to help other people, while helping your own company.
Choose when you send your marketing email based on content you will provide and the schedules of your customers. For example, a newsletter that has to do with business does best if it's distributed during business days. Entertainment related mailings are best suited for weekends.
If your company already has a strong brand identity, be sure to leverage that brand identity in your email marketing campaign. Design new correspondence to match the color tones you have been using. Also, make sure your logo is prominently displayed on all outgoing messages. Your reputation will be a big plus in building relationships with your customers when it comes to sending out emails.
Create informative and entertaining content for your email marketing campaigns, not just information about the items you sell. Provide your customers with articles and things they cannot get from your website. Also give them deals on whatever products and services you sell. Make sure to send emails even when you aren't selling anything, like during holidays.
Your messages should be made as personal as possible. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. Sending messages from higher ups, like the President or CEO, can boost your impression with your readers.
Do your best to keep your email message personal. Consumers feel like they can relate to a business that treats them in a personal nature, this makes them more inclined to purchase items. For instance, if you are aware of the reason that the person decided to join your email list, mention that reason when you write the email.
It is your responsibility to ensure that your opt-in list is truly opt-in, so include an email confirmation as an added security measure. To do this, subscribers should receive an automatic email from your website requesting that they confirm their interest in subscribing to the email list. Put two links within the email, allowing a customer to indicate whether they would like to refute or confirm their subscription. Not only will your customers like this security measure, but you will also benefit from possessing proof that not a single email of yours can be thought of as spam.
Always proofread your emails before sending them to customers. Many people forget this step, which is unfortunate. You may be thinking that it is only an email. Think again! Your emails must be sent out the right way and in an attractive manner, as it is the most important part of any marketing campaign.
In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If they see your message as a form letter, it will be deleted and you will be blocked. Adding in their first name is very easy, but take it step further. Try to retain data about the time, place and reason for their initial registration with you. Make use of such data in your emails.
When you have done it correctly, your readers may not even be aware that your email marketing plan was in fact marketing. When you offer valuable services to your customers, they will anxiously anticipate reading the messages that you send out. This will help you to increase business and build your brand. The end result is that you attract clients who are happy to spend money on your company. Use the knowledge you have received by reading this article to better your email marketing efforts.
Choose when you send your marketing email based on content you will provide and the schedules of your customers. For example, a newsletter that has to do with business does best if it's distributed during business days. Entertainment related mailings are best suited for weekends.
If your company already has a strong brand identity, be sure to leverage that brand identity in your email marketing campaign. Design new correspondence to match the color tones you have been using. Also, make sure your logo is prominently displayed on all outgoing messages. Your reputation will be a big plus in building relationships with your customers when it comes to sending out emails.
Create informative and entertaining content for your email marketing campaigns, not just information about the items you sell. Provide your customers with articles and things they cannot get from your website. Also give them deals on whatever products and services you sell. Make sure to send emails even when you aren't selling anything, like during holidays.
Your messages should be made as personal as possible. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. Sending messages from higher ups, like the President or CEO, can boost your impression with your readers.
Do your best to keep your email message personal. Consumers feel like they can relate to a business that treats them in a personal nature, this makes them more inclined to purchase items. For instance, if you are aware of the reason that the person decided to join your email list, mention that reason when you write the email.
It is your responsibility to ensure that your opt-in list is truly opt-in, so include an email confirmation as an added security measure. To do this, subscribers should receive an automatic email from your website requesting that they confirm their interest in subscribing to the email list. Put two links within the email, allowing a customer to indicate whether they would like to refute or confirm their subscription. Not only will your customers like this security measure, but you will also benefit from possessing proof that not a single email of yours can be thought of as spam.
Always proofread your emails before sending them to customers. Many people forget this step, which is unfortunate. You may be thinking that it is only an email. Think again! Your emails must be sent out the right way and in an attractive manner, as it is the most important part of any marketing campaign.
In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If they see your message as a form letter, it will be deleted and you will be blocked. Adding in their first name is very easy, but take it step further. Try to retain data about the time, place and reason for their initial registration with you. Make use of such data in your emails.
When you have done it correctly, your readers may not even be aware that your email marketing plan was in fact marketing. When you offer valuable services to your customers, they will anxiously anticipate reading the messages that you send out. This will help you to increase business and build your brand. The end result is that you attract clients who are happy to spend money on your company. Use the knowledge you have received by reading this article to better your email marketing efforts.
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