Thursday, July 5, 2012
Corporate social media is one of the most cutting edge and effective on line business tools that companies are utilizing in today's difficult business climate. It involves creating profiles on various social networking sites and interacting with current and potential customers through them. Corporate social media utilizes the latest trends to full business advantage and gives your organization the perfect platform to display products, share information and communicate directly with customers for very little expense. Most social network and pages are free, with some of the most popular being Facebook, Twitter, Pinterest and YouTube. Because these sites have huge volumes of traffic on them daily it is smart to factor them in to your social media strategy.
Corporate social media gives your organization a platform to present your brand, products and information to limitless numbers of on line consumers that are looking for your services. Various sites offer applications and tools that allow you to quantify your efforts, and even provide you with information on buying patterns (including products purchased). This kind of information can be invaluable in order to keep up with social trends and beat out the competition. I great way to utilize the information gathered on social networks is available on Facebook. For example, after a person has 'liked' your page you can then display a message prompting them to share their e-mail address in order to get exclusive deals. This form of data capture is an excellent way to continue to share products and information with the potential customer.
Due to the ever growing worth of corporate social media, it has never been easier to integrate your social media profiles and pages with your actual company website. The whole point of such profiles is to drive traffic to your own online shopping cart or store and therefore, profits. One way to do this is to have a log in facility on your site using a Facebook username and password, or you could also have direct links from your profile to key pages in your website. It is also a great idea to have a space for product or service reviews/comments on your website that people can use through their Facebook log in, as this will then have your branding on their Facebook page. All of these things should be part of your social media strategy.
Although marketing falls under the mantle of an overall business plan, corporate social media may require a specific social media strategy in order to fully utilize its potential. This is because it is so different to traditional forms of advertising. Take advantage of the many interactive features that are available through specific networks and be sure to populate your page with lots of pictures so as to draw the attention of the consumer.
As well as displaying products, having other information, perhaps in the form of a blog, is a great way to have people return to your site without feeling like they are constantly reading a sales pitch. Using pictures and bright colors is also smart. Too much sales talk and not enough interesting content will drive people away.
If you want more information about corporate social media or social media strategy, then look on line or ask locally.
Corporate social media gives your organization a platform to present your brand, products and information to limitless numbers of on line consumers that are looking for your services. Various sites offer applications and tools that allow you to quantify your efforts, and even provide you with information on buying patterns (including products purchased). This kind of information can be invaluable in order to keep up with social trends and beat out the competition. I great way to utilize the information gathered on social networks is available on Facebook. For example, after a person has 'liked' your page you can then display a message prompting them to share their e-mail address in order to get exclusive deals. This form of data capture is an excellent way to continue to share products and information with the potential customer.
Due to the ever growing worth of corporate social media, it has never been easier to integrate your social media profiles and pages with your actual company website. The whole point of such profiles is to drive traffic to your own online shopping cart or store and therefore, profits. One way to do this is to have a log in facility on your site using a Facebook username and password, or you could also have direct links from your profile to key pages in your website. It is also a great idea to have a space for product or service reviews/comments on your website that people can use through their Facebook log in, as this will then have your branding on their Facebook page. All of these things should be part of your social media strategy.
Although marketing falls under the mantle of an overall business plan, corporate social media may require a specific social media strategy in order to fully utilize its potential. This is because it is so different to traditional forms of advertising. Take advantage of the many interactive features that are available through specific networks and be sure to populate your page with lots of pictures so as to draw the attention of the consumer.
As well as displaying products, having other information, perhaps in the form of a blog, is a great way to have people return to your site without feeling like they are constantly reading a sales pitch. Using pictures and bright colors is also smart. Too much sales talk and not enough interesting content will drive people away.
If you want more information about corporate social media or social media strategy, then look on line or ask locally.
About the Author:
Want to learn more about a corporate social media then look on Roxy Albright's website for more information on this and other services such as creating a social media strategy.