Wednesday, September 26, 2012
The arrival of the internet made it possible for entrepreneurs, startups and established corporations alike, to be global without having to go beyond their marketing budget. Indeed, establishing an online presence is deemed to be a need for every business these days. However, with so many options going around, an entrepreneur may find it tricky to settle for a specific strategy.
One of the known internet marketing practices used by many web entrepreneurs is email marketing. In contrast with traditional marketing practices (i.e. direct mail, print ads, telemarketing), email marketing doesn't require a lot of effort and also costs less than the aforementioned practices. However, when it comes to efficacy, it is as effective as with traditional marketing only that it can achieve desired goals at a shorter period of time. Email marketing is used to send clients with product update, invitations, and special product offer.
Many people especially those who don't have prior experience with email marketing think that this marketing strategy is only for those who have advanced technical knowledge. While the latter may have some advantage over inexperienced ones, anyone could get into email marketing. If you are not sure where to start, let the following help you out:
1. Get your own domain and get into web hosting
Before you get your hands busy with email marketing, it's worth investing time and money on having your own domain and having your website hosted. Getting a domain will give your site a more professional feel. Plus, with web hosting, you can have better site management. You simply just have to make sure that you're getting your domain and having your site hosted from reputable companies.
2. Choose an email marketing software carefully
An email marketing software will make it easier for you to send out those emails to your clients. Most of the email marketing software nowadays are equipped with features that allow you to keep track of your campaigns. Choose a software that suits your marketing needs. There are so many that you can choose from especially that now, email marketing has become a booming industry.
3. Create a good copy
You get into email marketing because you wanted to get in touch with your clients. This copy, the body of the message, is that medium. Make sure they're relevant to what you're offering, concise, and free from any form of error (grammar and spelling). If you think you can't handle it on your own, then hire someone to do it for you.
4. Come up with a catchy subject line
Your subject line will be the first few words that your clients will read. Urge them to open and read your mail by coming up with a good subject line. Make it as interesting as possible but also make sure it's relevant to your content.
5. Follow internet laws
Certain laws are made to protect web users from scams and false advertising. One of these laws is the Can-Spam Act. Make sure that when doing email marketing, you steer away from false advertising and provide customers with the option to opt-out.
One of the known internet marketing practices used by many web entrepreneurs is email marketing. In contrast with traditional marketing practices (i.e. direct mail, print ads, telemarketing), email marketing doesn't require a lot of effort and also costs less than the aforementioned practices. However, when it comes to efficacy, it is as effective as with traditional marketing only that it can achieve desired goals at a shorter period of time. Email marketing is used to send clients with product update, invitations, and special product offer.
Many people especially those who don't have prior experience with email marketing think that this marketing strategy is only for those who have advanced technical knowledge. While the latter may have some advantage over inexperienced ones, anyone could get into email marketing. If you are not sure where to start, let the following help you out:
1. Get your own domain and get into web hosting
Before you get your hands busy with email marketing, it's worth investing time and money on having your own domain and having your website hosted. Getting a domain will give your site a more professional feel. Plus, with web hosting, you can have better site management. You simply just have to make sure that you're getting your domain and having your site hosted from reputable companies.
2. Choose an email marketing software carefully
An email marketing software will make it easier for you to send out those emails to your clients. Most of the email marketing software nowadays are equipped with features that allow you to keep track of your campaigns. Choose a software that suits your marketing needs. There are so many that you can choose from especially that now, email marketing has become a booming industry.
3. Create a good copy
You get into email marketing because you wanted to get in touch with your clients. This copy, the body of the message, is that medium. Make sure they're relevant to what you're offering, concise, and free from any form of error (grammar and spelling). If you think you can't handle it on your own, then hire someone to do it for you.
4. Come up with a catchy subject line
Your subject line will be the first few words that your clients will read. Urge them to open and read your mail by coming up with a good subject line. Make it as interesting as possible but also make sure it's relevant to your content.
5. Follow internet laws
Certain laws are made to protect web users from scams and false advertising. One of these laws is the Can-Spam Act. Make sure that when doing email marketing, you steer away from false advertising and provide customers with the option to opt-out.
About the Author:
Media autoresponder is Steven Porter's version of the software. You can check out its installation info here: media autoresponder software installation page.