Thursday, August 2, 2012
If you've a budget for print advertising, then be sure that it includes an annual ad in your local Yellow Pages, print and on the internet. Before the appearance of the Web providing us with information, literally at our fi ngertips, the Yellow Pages used to hold reign as the key source of marketing for many firms, often accounting for 90-100% of investigations.
In certain cities, the Net has completely taken over and Yellow Pages isn't a good sources of info but in some locales, residents and visitors still refer to the trustworthy yellow brick sent to their houses every year. One simple way to gauge whether it is valuable to spend your selling greenbacks for an advert is to see whether your competitors are listed. You may also benefit by checking with your partners to see if they have placed an announcement and what their response number is.
With this type of "classified" advertising source, it is advised you allocate a reasonable budget to design a high quality, eye-catching, noteworthy and response-driven ad. It will be in print for a whole year and to be absolutely sure you receive a return on your investment, create an advertisement that stands out from the competition and include a direct response part, such as a very special offer for fi rst time visitors, a beauty and haircare tips guide or an entrenched promotional give-away. Remember that this will be in print for the whole year so you can't include seasonal constrained time offers.
To trace your response, allot a code name in the ad such as a fictitious name so that any investigations you receive referring to the code name will mechanically trace the selling response to the ad.
For the web version, arrange a package for print and online. You will have a listing that links directly to your website. However , you may have to pay a premium to have your listing show on the fi rst page. To make the most of your return on this, be totally sure your website is updated regularly.
At the end of the year, measure the quantity of investigations you have received from this source, the amount of converted clients against the price of the ad. You will be able to evaluate what is the cost per inquiry and per paid client. If you're breaking even, you can consider running a smaller ad in the next publication, advertising only online or cancelling it altogether if it doesn't prove to be an effective channel for advertising.
In certain cities, the Net has completely taken over and Yellow Pages isn't a good sources of info but in some locales, residents and visitors still refer to the trustworthy yellow brick sent to their houses every year. One simple way to gauge whether it is valuable to spend your selling greenbacks for an advert is to see whether your competitors are listed. You may also benefit by checking with your partners to see if they have placed an announcement and what their response number is.
With this type of "classified" advertising source, it is advised you allocate a reasonable budget to design a high quality, eye-catching, noteworthy and response-driven ad. It will be in print for a whole year and to be absolutely sure you receive a return on your investment, create an advertisement that stands out from the competition and include a direct response part, such as a very special offer for fi rst time visitors, a beauty and haircare tips guide or an entrenched promotional give-away. Remember that this will be in print for the whole year so you can't include seasonal constrained time offers.
To trace your response, allot a code name in the ad such as a fictitious name so that any investigations you receive referring to the code name will mechanically trace the selling response to the ad.
For the web version, arrange a package for print and online. You will have a listing that links directly to your website. However , you may have to pay a premium to have your listing show on the fi rst page. To make the most of your return on this, be totally sure your website is updated regularly.
At the end of the year, measure the quantity of investigations you have received from this source, the amount of converted clients against the price of the ad. You will be able to evaluate what is the cost per inquiry and per paid client. If you're breaking even, you can consider running a smaller ad in the next publication, advertising only online or cancelling it altogether if it doesn't prove to be an effective channel for advertising.
About the Author:
For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business....this month. Just visit: Marketing A Hair Salon Report and grab your copy now to get your hair salon marketing into overdrive.