Wednesday, July 25, 2012
Is there a clear concept of local store marketing for online business models? For the purposes of simplicity, the process of local store marketing is defined as a set of strategic and methodical actions taken to reap the following benefits:
Improved online visibility
First-place search engine page ranking
Sustained web traffic with respect to unique visitors
Increased conversion rates for unique visitors
Greater business profits
This process involves a more strategic approach than traditional SEO techniques. Employing these methods consistently, over time, will yield many desirable results.
Let's review this process and each of the associated benefits more closely.
Online Visibility: This is one of the most critical aspects of being an Internet merchant. And when you're invisible, your sales numbers are reason enough to change your game plan. Local store marketing will allow you to target a specified geographic region, and reach the potential consumer who is literally around the corner.
Increased Page Ranking: Does your web address show up in the first page of Google for your chosen keywords? If not, your page ranking can and must be increased.
Unique Visitor Web Traffic: Do you know the volume of web traffic your site receives on a daily or monthly basis? If you receive an insignificant number of unique visitors monthly, we don't need to tell you how much your bottom line is suffering. And, while on the subject of web traffic, do not mistake hits for unique visitors. More precisely, one million hits (individual page clicks of graphics, content or other elements on a site) can be generated from 10,000 unique visitors. Therefore, your focus must be on increasing the web traffic of unique visitors.
Pull-Through Rates: While it is definitely true that you want to increase your web traffic, what will you do once the customers arrive? It is a proven fact that conversion rates suffer when a site has poorly written content, incomplete contact information, or if the site navigation is complicated, confusing or faulty. Do you know how many of your unique visitors actually follow your call-to-action? If this number is down, you can certainly benefit from on-page optimization and an overall restructuring of your site.
Business Profits: We'd all like to rake in more dough, especially in the present economic climate. Do you generate enough profits to cover all of your expenses, or do you struggle to make ends meet?
Collectively, these benefits are why local store marketing is so important for the online business model. Therefore, we recommend you do the following: Use these tips, hire a reputable SEO expert who has experience with local store marketing, and plot your path to online success.
Improved online visibility
First-place search engine page ranking
Sustained web traffic with respect to unique visitors
Increased conversion rates for unique visitors
Greater business profits
This process involves a more strategic approach than traditional SEO techniques. Employing these methods consistently, over time, will yield many desirable results.
Let's review this process and each of the associated benefits more closely.
Online Visibility: This is one of the most critical aspects of being an Internet merchant. And when you're invisible, your sales numbers are reason enough to change your game plan. Local store marketing will allow you to target a specified geographic region, and reach the potential consumer who is literally around the corner.
Increased Page Ranking: Does your web address show up in the first page of Google for your chosen keywords? If not, your page ranking can and must be increased.
Unique Visitor Web Traffic: Do you know the volume of web traffic your site receives on a daily or monthly basis? If you receive an insignificant number of unique visitors monthly, we don't need to tell you how much your bottom line is suffering. And, while on the subject of web traffic, do not mistake hits for unique visitors. More precisely, one million hits (individual page clicks of graphics, content or other elements on a site) can be generated from 10,000 unique visitors. Therefore, your focus must be on increasing the web traffic of unique visitors.
Pull-Through Rates: While it is definitely true that you want to increase your web traffic, what will you do once the customers arrive? It is a proven fact that conversion rates suffer when a site has poorly written content, incomplete contact information, or if the site navigation is complicated, confusing or faulty. Do you know how many of your unique visitors actually follow your call-to-action? If this number is down, you can certainly benefit from on-page optimization and an overall restructuring of your site.
Business Profits: We'd all like to rake in more dough, especially in the present economic climate. Do you generate enough profits to cover all of your expenses, or do you struggle to make ends meet?
Collectively, these benefits are why local store marketing is so important for the online business model. Therefore, we recommend you do the following: Use these tips, hire a reputable SEO expert who has experience with local store marketing, and plot your path to online success.
About the Author:
Our quality link building team can increase marketing optimization efforts in areas that are generating the best search results. The system of values behind the concerns developed here can be seen by browsing here.