Thursday, May 3, 2012
If you are looking to promote your business online then you have probably come across terms such as SEO and PPC. You have probably wondered what exactly this means and more importantly how it can benefit your business. This article will compare SEO versus PPC to help you consider what is most appropriate for your individual needs.
SEO stands for Search Engine Optimisation. It sounds very complicated but it is quite a simple idea. In basic terms it is about using keywords to make sure your website gets listed on top of search engine results. There are several methods that you can do this. Fortunately this does not necessarily have to mean spending a lot of money.
The initial source to examine is your website itself. Whether you are building the site yourself or talking to a designer you should make sure you have the right amount of keywords. As well as the text in the site itself you should also make sure the tags on each site page use the right keyphrases and also on the pages with images. These can all result to your standing in a results page.
There are also other methods to boost your results. More people are looking online for local products and services. Therefore it may be worth looking for local blogs and news sites that can help promote you. These will link back to your site and help you get more visitors coming to your site. You can also do your own and submit them to article directories or establish your own blog on your website.
Furthermore, this can also apply to promotional articles and blogs written either by you or an SEO specialist. You can usually get advice on how to improve them to make sure that they include the right amount of keywords in order to increase the hits to your website. Social networking messages can also include these keywords. The more ways you link back to your site, the more traffic you will get on your site.
PPC is slightly different. It stands for Pay Per Click. The idea behind it is that you pay every time a person clicks on your link in a site carrying your ad. You can often see these kinds of links either in bold at the top of the page or included in a separate box on the results page. However the extra traffic does not guarantee extra sales and it is important to note that the wrong application of PPC can be very expensive. It should also be noted that it can take time to see results from a campaign.
PPC requires the right usage of keywords. You should make sure what you are paying for is appropriate to your needs. For example you may want to promote a local bakery. However the word bakery would be too general a keyword and you would get lost amongst a lot of other sites online. It would be better if it was more specific to a narrower niche.
When looking at SEO versus PPC it is essential to gauge what is most appropriate to you. Ultimately it is worth checking internet marketing companies in your local area to see what services they provide and how their prices differ. The best method is to gauge website traffic and sales over a long period of time to see what is appropriate for your unique requirements. Another source of info can be located at Malaysia Website Design Package
SEO stands for Search Engine Optimisation. It sounds very complicated but it is quite a simple idea. In basic terms it is about using keywords to make sure your website gets listed on top of search engine results. There are several methods that you can do this. Fortunately this does not necessarily have to mean spending a lot of money.
The initial source to examine is your website itself. Whether you are building the site yourself or talking to a designer you should make sure you have the right amount of keywords. As well as the text in the site itself you should also make sure the tags on each site page use the right keyphrases and also on the pages with images. These can all result to your standing in a results page.
There are also other methods to boost your results. More people are looking online for local products and services. Therefore it may be worth looking for local blogs and news sites that can help promote you. These will link back to your site and help you get more visitors coming to your site. You can also do your own and submit them to article directories or establish your own blog on your website.
Furthermore, this can also apply to promotional articles and blogs written either by you or an SEO specialist. You can usually get advice on how to improve them to make sure that they include the right amount of keywords in order to increase the hits to your website. Social networking messages can also include these keywords. The more ways you link back to your site, the more traffic you will get on your site.
PPC is slightly different. It stands for Pay Per Click. The idea behind it is that you pay every time a person clicks on your link in a site carrying your ad. You can often see these kinds of links either in bold at the top of the page or included in a separate box on the results page. However the extra traffic does not guarantee extra sales and it is important to note that the wrong application of PPC can be very expensive. It should also be noted that it can take time to see results from a campaign.
PPC requires the right usage of keywords. You should make sure what you are paying for is appropriate to your needs. For example you may want to promote a local bakery. However the word bakery would be too general a keyword and you would get lost amongst a lot of other sites online. It would be better if it was more specific to a narrower niche.
When looking at SEO versus PPC it is essential to gauge what is most appropriate to you. Ultimately it is worth checking internet marketing companies in your local area to see what services they provide and how their prices differ. The best method is to gauge website traffic and sales over a long period of time to see what is appropriate for your unique requirements. Another source of info can be located at Malaysia Website Design Package
About the Author:
When you require creative web pages, you can consult with a Malaysia Web Design Company to improve and enhance your business pages. Take advantage of the skills of a Custom Web Design Services authority to add power and strength to your pages.