Thursday, April 12, 2012
Any research project or market analysis or market survey always requires a very efficient agency to collect the data. In fact this forms the very foundation and based on the data so collected all subsequent analysis are made. The accuracy of the results is again based on the accuracy of the data collected. Some of the agencies like the data collection agency Leeds, face facts are experienced in this job.
Data can be collected by various means like conducting face to face interview, online research, conducting interview over telephone, collecting information through questionnaire etc. The entire process of data collection will be successful only if the agency is thoroughly briefed as to why the data is being collected. If the purpose is clearly notified then the collecting agency will be able to tap the source of the data effectively. This requires well planned preparation.
Data collection involves time and considerable expenditure as well. The field workers have to be appointed and they have to travel a lot to meet people. They have to interact with the individuals, communicate effectively and then collect the required data. All these depend on the efficiency of the field worker. In some cases, face to face discussions or interviews may have to be held. In such cases the field worker has to make enough preparations so that data can be extracted from the persons.
Many times, the field agencies may hold group discussions so as to understand the reaction of the group to a particular product or situation. This is considered to be a very useful approach. But, the basic requirement is that in such a situation, the moderator who leads the group must be efficient enough to see that the group discussion is held in right atmosphere and the discussion does not go astray. If this is not done then the entire process of group discussion will not serve its purpose.
Tabulation of data forms yet another critical issue after data collection. Here the person tabulating the data must coordinate with various field workers who collect the data. The tabulator must ensure that he does not feed wrong or incorrect data while tabulating. Such mistakes would lead to incorrect results and the entire process of market research would become a waste.
All these aspects highlight the importance of data collection and the process of tabulation and it is for this reason that such works need to be handled by experienced agencies like data collection Leeds. These experienced agencies ensure that the entire process of data collection and tabulation goes on without any flaws. To ensure accuracy in the procedures they have adopted some of the agencies even take the help of appropriate experts so that the end result or inference made is accurate.
Data can be collected by various means like conducting face to face interview, online research, conducting interview over telephone, collecting information through questionnaire etc. The entire process of data collection will be successful only if the agency is thoroughly briefed as to why the data is being collected. If the purpose is clearly notified then the collecting agency will be able to tap the source of the data effectively. This requires well planned preparation.
Data collection involves time and considerable expenditure as well. The field workers have to be appointed and they have to travel a lot to meet people. They have to interact with the individuals, communicate effectively and then collect the required data. All these depend on the efficiency of the field worker. In some cases, face to face discussions or interviews may have to be held. In such cases the field worker has to make enough preparations so that data can be extracted from the persons.
Many times, the field agencies may hold group discussions so as to understand the reaction of the group to a particular product or situation. This is considered to be a very useful approach. But, the basic requirement is that in such a situation, the moderator who leads the group must be efficient enough to see that the group discussion is held in right atmosphere and the discussion does not go astray. If this is not done then the entire process of group discussion will not serve its purpose.
Tabulation of data forms yet another critical issue after data collection. Here the person tabulating the data must coordinate with various field workers who collect the data. The tabulator must ensure that he does not feed wrong or incorrect data while tabulating. Such mistakes would lead to incorrect results and the entire process of market research would become a waste.
All these aspects highlight the importance of data collection and the process of tabulation and it is for this reason that such works need to be handled by experienced agencies like data collection Leeds. These experienced agencies ensure that the entire process of data collection and tabulation goes on without any flaws. To ensure accuracy in the procedures they have adopted some of the agencies even take the help of appropriate experts so that the end result or inference made is accurate.
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online surveys handle the full suite of market research that would appeal to market research consultants and larger agencies. For the full information you can visit the market research agency yorkshire.