Tuesday, June 7, 2011
If you want print but are unable to decide whether to work with a digital printing company or instead with someone who offers offset printing, then hopefully this informative article will show you the pros and cons of each technique to allow you to come to a well thought-out decision.
Initially we should think about offset printing. Offset lithography is probably the most common technique for high-volume printing. It works by burning the picture you intend to print onto a plate and after that offsetting off this plate onto a rubber blanket and finally on the printing surface. This offset or lithographic technology commences with the principle that water and oil don't mix. It is a perfect method of generating clear, good quality images.
In the second instance let's look at digital print. Digital printing companies are more popular than ever as digital print becomes a crucial printing solution. There is no need to produce the films, plates and colour proofs, which saves you time and there is a shorter turnaround. Another benefit to digital printing is that there is not any variation - each print is the same - mainly because you don't depend on plates and rollers to create your image.
Digital printing is frequently used by direct mail companies as it assists them to print exact duplicates of leaflets and letters whilst at the same time being able to personalise every one, for example by incorporating the recipient's name. An external file, perhaps a database, feeds these details to the press and even though each print is personalised, the printing process is not slowed up by any means.
Whilst also considering the advantages of choosing a digital printing company it is also worth checking out the disadvantages of using this printing solution to ensure you understand the form of print that is required.
The primary disadvantage of digital printing is the quality just isn't as high as when utilising lithographic methods. Also, digital print has its limitations when it comes to printable surfaces, whereas lithographic print can be applied to a number of surfaces including metal, plastic, cloth and wood.
Digital printing companies do offer the more affordable solution for small print runs because there is hardly any setup involved, whilst with offset printing the charge per unit reduces as the quantities rise.
To summarize, if you require small quantities of print, for example business cards or flyers, you may well be best to pick a digital print company. However, if you'd like large volumes of high-quality print, maybe onto a surface other than paper, offset printing will provide you with the best solution
Initially we should think about offset printing. Offset lithography is probably the most common technique for high-volume printing. It works by burning the picture you intend to print onto a plate and after that offsetting off this plate onto a rubber blanket and finally on the printing surface. This offset or lithographic technology commences with the principle that water and oil don't mix. It is a perfect method of generating clear, good quality images.
In the second instance let's look at digital print. Digital printing companies are more popular than ever as digital print becomes a crucial printing solution. There is no need to produce the films, plates and colour proofs, which saves you time and there is a shorter turnaround. Another benefit to digital printing is that there is not any variation - each print is the same - mainly because you don't depend on plates and rollers to create your image.
Digital printing is frequently used by direct mail companies as it assists them to print exact duplicates of leaflets and letters whilst at the same time being able to personalise every one, for example by incorporating the recipient's name. An external file, perhaps a database, feeds these details to the press and even though each print is personalised, the printing process is not slowed up by any means.
Whilst also considering the advantages of choosing a digital printing company it is also worth checking out the disadvantages of using this printing solution to ensure you understand the form of print that is required.
The primary disadvantage of digital printing is the quality just isn't as high as when utilising lithographic methods. Also, digital print has its limitations when it comes to printable surfaces, whereas lithographic print can be applied to a number of surfaces including metal, plastic, cloth and wood.
Digital printing companies do offer the more affordable solution for small print runs because there is hardly any setup involved, whilst with offset printing the charge per unit reduces as the quantities rise.
To summarize, if you require small quantities of print, for example business cards or flyers, you may well be best to pick a digital print company. However, if you'd like large volumes of high-quality print, maybe onto a surface other than paper, offset printing will provide you with the best solution
About the Author:
To discover more about using a digital printing company why not check out the Russell Printers site where you can browse the services offered by one of the top digital printing companies.