Friday, April 15, 2011
As the established marketplace leader of the search market, Google is viewed as the highest standard in search. Even so, google has come under fire over the past few months for offering sub-par search results, full of webspam and useless, sometimes even duplicate, info.
Unwilling to lose any more of its share of the market to rising rival Bing, Google has become swift and forceful in its reaction to these criticisms. In multiple press releases and blog posts, officials from Google have guaranteed the frustrated public that the company takes the quality of its search results quite seriously.
In February of 2011, Google introduced its strongest attack yet inside the battle against webspam, launching key modifications to its search algorithm. Matt Cutts, an engineer at Google, explained in a blog post that the updated algorithm will reduce the rankings of websites that supply users little to no value or simply copy content from other web-sites. By demoting these low-quality websites, also called "content farms", Google places a preference on web-sites containing valuable, original content. According to Cutts, the switch impacts nearly 12 percent of queries, and will significantly impact the rankings of dozens of domains on a variety of keywords.
The results of this announcement have reverberated throughout the Seo market, hitting some harder than others. As the modifications are primarily centered on informational queries, most businesses will not see a considerable effect on their rankings, and high-level blogs and other informational websites may well even see an improvement. Even though Search engine optimization organizations relying heavily on content farms for backlinks many see this news as reason for concern, firms utilizing a varied approach to Internet marketing and advertising should really continue to see good rankings.
For the average user, these modifications will likely be seen as a substantial improvement. With content farms cleared away from the top search results, users are going to be able to obtain more relevant data more rapidly, benefiting both the user along with the sites that move into the top rankings newly vacated by the content farms. A lot more satisfying, relevant search results will ultimately result in a healthier Seo industry, as an improved user experience is likely to encourage customers to bring more queries through the search engines.
As search engines still evolve to provide the most beneficial feasible results, Seo experts will will need to stay alert to be able to keep up with the modifications and continue to provide their clients top rankings. Seo is much more than just a numbers game. As the focus on top quality increases, the science and art of Search engine optimization will need to merge, and we will see the true masters of the business rise to the top.
Unwilling to lose any more of its share of the market to rising rival Bing, Google has become swift and forceful in its reaction to these criticisms. In multiple press releases and blog posts, officials from Google have guaranteed the frustrated public that the company takes the quality of its search results quite seriously.
In February of 2011, Google introduced its strongest attack yet inside the battle against webspam, launching key modifications to its search algorithm. Matt Cutts, an engineer at Google, explained in a blog post that the updated algorithm will reduce the rankings of websites that supply users little to no value or simply copy content from other web-sites. By demoting these low-quality websites, also called "content farms", Google places a preference on web-sites containing valuable, original content. According to Cutts, the switch impacts nearly 12 percent of queries, and will significantly impact the rankings of dozens of domains on a variety of keywords.
The results of this announcement have reverberated throughout the Seo market, hitting some harder than others. As the modifications are primarily centered on informational queries, most businesses will not see a considerable effect on their rankings, and high-level blogs and other informational websites may well even see an improvement. Even though Search engine optimization organizations relying heavily on content farms for backlinks many see this news as reason for concern, firms utilizing a varied approach to Internet marketing and advertising should really continue to see good rankings.
For the average user, these modifications will likely be seen as a substantial improvement. With content farms cleared away from the top search results, users are going to be able to obtain more relevant data more rapidly, benefiting both the user along with the sites that move into the top rankings newly vacated by the content farms. A lot more satisfying, relevant search results will ultimately result in a healthier Seo industry, as an improved user experience is likely to encourage customers to bring more queries through the search engines.
As search engines still evolve to provide the most beneficial feasible results, Seo experts will will need to stay alert to be able to keep up with the modifications and continue to provide their clients top rankings. Seo is much more than just a numbers game. As the focus on top quality increases, the science and art of Search engine optimization will need to merge, and we will see the true masters of the business rise to the top.
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