Article Writing - An Effective Search Engine Optimization Strategy

By Dhruv Patel


An online business can be exposed to the audience and acquire good ranking in search engine by following various methods. But the most common one and cheap strategy that are followed by internet marketers is article writing.

Article Writing is preferred by the webmasters as this strategy can be easily implemented without much expense. Your article will fetch you benefit only when it is written perfectly with proper grammar, valuable content and problem solving to the readers. The online business that aims to increase the sales pitch, get huge reputation and higher ranking should definitely use this article writing strategy.

When you write articles make sure that the content is not copied from any other site. The information you post in your article should be new and keep the audience engaging. The article writing stands as a pillar which is also used for search engine optimization purpose. If you could not generate traffic to your site, then use the search engine optimization articles. When you write articles with guidelines of search engine optimization and submitted in more directories, your site will get visibility in search engines and viewed by more people.

Article writing is also called backlinking strategy. Backlinks are healthy way to generate traffic to a site. Article writing is one of the cheapest offpage optimization that is preferred by the web owners to increase the traffic by building quality links. The quality and organic backlinks will not only generate traffic, but also push your site to the top position in search engines.

The article should be written with SEO concept. So, you should first select few keywords for your article. The keyword should be selected based on the business you are doing. The keyword should be evenly used in the article to make it a perfect one to get higher ranking.

While writing the article, follow the keyword density rule. Most of the internet gurus prefer to add 2 to 5% of the total content. When you use the keyword more than the limit your site will be termed as spammy. Using less times will not help you to increase your ranking in SERP.

Keyword inclusion is very crucial in your article writing, but your article should not look artificial with the excess inclusion of the keyword. The keyword should not be used in all the lines and you should know how to spread it in all the paragraphs. The keyword inclusion is necessary to increase the incoming traffic to your site.

It is not necessary to use only one keyword per article. You can choose two or three keyword that is related to your business and use it in your article. Even, audience love to read the articles that looks professional. Some top sites where you can submit your quality articles and higher results are ezine and articlebase.

The article should be written in the right format. Split your article into 7 to 8 small paragraphs to make it impressive. If you are offering tips through your article, present it through bulleted points.

The article created with SEO rules will be sensed easily by the search engine spider and given higher ranking.




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