Friday, November 18, 2011
If you're starting up a business and wish to make an indelible print on the Internet landscape, the first advice you will receive will be on the topic of search engine optimization. Let's face it: everyone wants to rank highly in Google for their chosen industry, but getting there is a battle that is hard-fought for many.
A good number of businesses make the common mistake of hiring a SEO consultant or company who is inexperienced or can't deliver on their promises. You've seen the story in the past: you've clicked on a website and thought you were reading something that an elementary school student wrote. Or they've got that conspicuous stray key word floating around and they've slapped it into sentences without even using the right context.
There isn't any reason why you and your website have to be the victims of poor or improper search engine optimization. In fact, if you have a new site (or need to enhance an existing website), there are several things you should consider before hiring a company or consultant.
The first thing that such a company should be able to produce is live examples of websites that they have recently improved. Review the examples with a discerning eye to determine if they are in fact sites that belong to independent companies or customers, and not dummy marketing sites. Unfortunately, there are so many fly-by-night companies that have propped up shoddy sites in a hurry.
Next, it never hurts to request live references that you can elicit honest and forthright feedback from. Typically, when word on the street about a particular business isn't good word, there are usually many grains of truth to the story.
Another thing to consider is whether or not the business has any experience providing services within your industry, or within your geographic location. Dash the other way if they try to convince you that these things aren't an integral part of providing competent and thorough services.
Those are just a few of the things that you will need to look out for if you are thinking about hiring a web-savvy expert. And the final piece of advice would be that you need to start optimizing your site sooner rather than later. At the end of the day, the harsh reality is that properly executed SEO doesn't happen overnight; you'll need a bit of patience as you go along.
A good number of businesses make the common mistake of hiring a SEO consultant or company who is inexperienced or can't deliver on their promises. You've seen the story in the past: you've clicked on a website and thought you were reading something that an elementary school student wrote. Or they've got that conspicuous stray key word floating around and they've slapped it into sentences without even using the right context.
There isn't any reason why you and your website have to be the victims of poor or improper search engine optimization. In fact, if you have a new site (or need to enhance an existing website), there are several things you should consider before hiring a company or consultant.
The first thing that such a company should be able to produce is live examples of websites that they have recently improved. Review the examples with a discerning eye to determine if they are in fact sites that belong to independent companies or customers, and not dummy marketing sites. Unfortunately, there are so many fly-by-night companies that have propped up shoddy sites in a hurry.
Next, it never hurts to request live references that you can elicit honest and forthright feedback from. Typically, when word on the street about a particular business isn't good word, there are usually many grains of truth to the story.
Another thing to consider is whether or not the business has any experience providing services within your industry, or within your geographic location. Dash the other way if they try to convince you that these things aren't an integral part of providing competent and thorough services.
Those are just a few of the things that you will need to look out for if you are thinking about hiring a web-savvy expert. And the final piece of advice would be that you need to start optimizing your site sooner rather than later. At the end of the day, the harsh reality is that properly executed SEO doesn't happen overnight; you'll need a bit of patience as you go along.
About the Author:
Whether you are dentist, restaurant, hair salon, attorney, auto mechanic, etc your customers are looking for your services online and we can help you; here you can follow Search Engine Optimization you can also insure your business at Ft. Worth SEO.